What is Your Attention Worth Today?

By Shazad

People put a price on their assets like their house, car, and jewelry all the time. Many people put a dollar figure on insuring a pet or person. A rare few put an actual figure on their hours in a day but more of us should be doing just that. Material objects can be re-acquired if lost but people and time cannot be. For this reason, you need to put some thought into what an hour of your attention is worth. Treat attention like gold because the moments that you give to family and friends as a fully present human being are worth more than GOLD!

I don’t just mean giving passive time to people and important projects. I mean attention where you are listening, learning, and developing yourself. The kind of attention that makes people want to be around you and makes you a better person each and every single day. With proper attention, you notice things and feel gratitude for the place you are in and simple things like the air, sunlight, water, and of course high-speed Internet access available throughout your home. You can’t help be thankful for these things and the life you are living. Attention also helps you identify and work on areas that need changing, fixing, or just plain discarding because they no longer serve your purpose in life.

In a world where every media and marketing company is vying for your eyeballs and wallet-share, change the game and put a high dollar cost to each hour of every single day. Someone is making money off you when they have your attention. Don’t let them ‘steal’ your precious attention any more! Don’t let every week just pass by with the same behaviors and passive attention of the past. Take ownership of your attention now!

Action Steps:

1) Identify how you spend your day while you are awake. Organize it by the hour.

2) Find out where you are wasting time and energy or, where things can be done by someone else. Make the appropriate adjustments for one day and see what happens.

3) Review your weekly time and attention schedule every Sunday and make the appropriate changes when you awake on Monday.

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