By Shazad
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters
So much has changed in the past 3 years. What an understatement! Each of us is a ‘brand’ of sorts. We represent things and create an image in people’s minds when they think of us. How we behave, speak, and move is part of the brand that makes up the person we are. Time for some ‘branding’ changes to make yourself even better! A Brand New Start!
Why? Because you’ve experienced a lot and have grown (hopefully) during this global pandemic. You are not the same person you were when this global health crisis began. You need to recognize this and grow forward.
How? Do some self-analysis and figure out what your 3-5 lessons learned are. What did you do well over these few anxious years and what do you wish you could do better? Most importantly, what kind of person have you become today as a result of what you have been through? Do you like this person?
Where do you go from here? That’s up to you. There’s no going back in time and you can’t un-see or forget what has happened to you and the rest of the world. You can use this to develop new ‘superpowers’ and wisdom about yourself so you come out ahead. Think of it as your personal “Post Traumatic Growth” experience of a lifetime. There will probably be more so take good notes and have serious look at yourself to figure out where you want to be.
Some people’s personal “brand” can be defined with a single word like Excellence, Innovation, or Joy. For others, it might be a Life-Long Learner, Trusted Advisor, or Wise Counsel. Figure out the words and phrases that define the brand you are trying to be more of. Use those words more often in your own speech and the way you behave. They will become part of your identity and will drive your ambitions when you do.
A brand is not just a logo, a jingle, or a shape. It’s a life lived intentionally with the best information you have available along with the application of all the good things you know to be true. In short, you should be branded the most Awesome version of yourself over and over again.
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